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Paste a URL and get a short link the moment you stop typing — no waiting, no sign-up.
Replace random codes with branded, memorable slugs like /summer-sale.
Every short link comes with a scannable QR you can download as PNG, SVG or PDF.
Track total and unique clicks by country, device, browser, OS and referrer.
Shorten hundreds of URLs at once from a paste, CSV or TXT — then export the lot.
URL safety scoring, password-protected links, expiry dates and one-time access.
A URL shortener is a tool that converts a long web address into a short, easy-to-share link. The short link redirects anyone who clicks it to the original destination. Shorteners are used to make links tidy, brandable, trackable and easy to type, scan or print.
When you shorten a URL, the tool stores a mapping between a short code (for example /summer-sale) and your long destination URL. When someone opens the short link, the server looks up that code and instantly redirects the browser to the original address using an HTTP redirect — usually in a few milliseconds.
Short URLs are cleaner in social posts and SMS, fit character limits, look more trustworthy, can be branded with your own name, and — crucially — let you measure clicks. They also make links printable as QR codes and easy to update behind the scenes without reprinting.
Yes. Instead of a random code you can choose a custom alias such as /launch or /menu. This Short URL Generator checks the alias for reserved words, duplicates, invalid characters and length, and shows live availability before you create the link.
Yes. Every link records total clicks and unique visitors, broken down by country, device type, browser, operating system and referring source, plus a day-by-day click timeline you can view on the built-in analytics dashboard.
Yes. You can create unlimited short links, custom aliases and QR codes for free with no sign-up. Links are generated instantly in your browser, and links created on this site use a real redirect so they genuinely work when clicked.
Short links are safe when created and shared responsibly. This tool scores every destination for phishing, typosquatting and look-alike (homograph) domains, blocks dangerous schemes like javascript:, and lets you add password protection and expiry so links cannot be abused.
A short link uses a generic domain (for example sho.rt/abc123). A branded link uses your own or a sub-branded domain (for example go.yourbrand.com/sale), which increases trust and click-through. This tool is branded-domain ready so you can move from generic to branded links without changing your workflow.
Drop any HTTP or HTTPS link into the box — a product page, affiliate link, social post, deep link or a giant URL full of UTM and query parameters. The tool validates it in real time and flags broken, malformed or unsafe links before you continue.
Add a custom alias such as /spring-launch, choose a short domain, build UTM campaign tags, set an expiry date or click limit, and protect the link with a password. Every option is optional — the defaults give you a working short link instantly.
Click Shorten to create the link. You get a clean short URL, a one-tap copy button, an Open button, a downloadable QR code and native share — all in a single result card. On this site, links use a real /s/ redirect so they actually resolve.
Every link is saved to your private library in this browser. Watch clicks roll in on the analytics dashboard, edit or regenerate links, and export everything to CSV, JSON or Excel whenever you need it.
Generate as many short URLs as you like — single links or thousands in bulk — with no account and no daily cap.
Turn omni.li/x7Qa into omni.li/black-friday. Reserved-word and duplicate checks keep every alias clean and available.
A high-resolution QR is generated automatically. Download it as PNG, SVG or PDF for print, packaging, slides and signage.
Total clicks, unique visitors, top countries, devices, browsers, operating systems, referrers and a day-by-day timeline.
Add utm_source, medium, campaign, term and content before shortening so every click is attributed correctly in your analytics.
Protect sensitive links with a password, set an expiration date or limit a link to a single one-time visit.
Paste a list, or import a CSV/TXT, to shorten hundreds of URLs at once with per-row success and failure reporting.
Bring links in from CSV/TXT and export your library to CSV, JSON or Excel with original URLs, aliases, clicks and dates.
Each destination is scored for phishing, typosquatting and homograph tricks so you never shorten a dangerous link by accident.
Touch-friendly controls, sticky actions and responsive analytics make the tool effortless on phones and tablets.
The architecture supports country, device, language and campaign redirect rules for enterprise routing.
A simple JSON API lets you create links, custom aliases and QR codes programmatically and read analytics back.
A URL shortener is a web tool that transforms a long, unwieldy web address into a compact short link. The short link acts as a redirect: when someone clicks it, they are sent straight to the original destination. Instead of sharing https://example.com/products/category/2026/spring/item?ref=newsletter&utm_source=email&utm_campaign=launch, you share something like omni.li/spring — short, clean and memorable.
Short links have become essential infrastructure for digital marketing, social media, customer messaging, print and packaging. They fit inside character limits, look trustworthy, can be branded, and — most importantly — turn an ordinary link into a measurable asset. A short link is also the natural source for a QR code, because a smaller payload produces a simpler, more reliable code.
This Short URL Generator is a complete, professional link-management platform: instant shortening, custom and branded aliases, automatic QR codes, click analytics, UTM campaign building, password protection, expiry, bulk processing, import/export and a developer API — all in one fast, private, mobile-first workflow.
Under the hood, a URL shortener keeps a lookup table that maps a short code to a long destination URL. Creating a link generates a unique code — random, readable, hash-based or your own custom alias — and stores it alongside the destination. The short link is simply your domain plus that code.
When a visitor opens the short link, the server finds the matching record and issues an HTTP redirect (301 for permanent or 302 for temporary) to the destination. The whole round-trip typically takes a few milliseconds, so the redirect feels instant. Along the way, the system can record the click — the time, the visitor’s country, device, browser, operating system and the referring website — which is what powers analytics.
Links created on this site use a genuine /s/ redirect endpoint, so the short links you generate here actually resolve and can be tracked. The redirect respects every rule you set: it honours expiry dates, click limits, password protection and the active/disabled state of each link.
A custom alias replaces a random code with words that mean something: /summer-sale, /menu, /resume or /webinar. Memorable aliases are easier to say out loud, type from a poster, and trust. This tool validates aliases as you type — checking length, allowed characters, reserved words and whether the alias is already taken — and suggests alternatives when your first choice is unavailable.
Branded links go a step further by using your own domain or a sub-brand, such as go.yourcompany.com/offer. Branded short links can lift click-through rates significantly because people recognise and trust the name. The platform is architected for custom and white-label domains, so you can graduate from a generic short domain to a fully branded one without rebuilding anything.
Every short link automatically gets a matching QR code. Because the short URL is small, the resulting QR is low-density and scans quickly and reliably, even when printed small or displayed on a screen. You can download each QR as a crisp PNG for documents, an infinitely scalable SVG for design tools and large-format print, or a print-ready PDF.
QR codes turn your short links into a bridge between the physical and digital worlds — on packaging, posters, business cards, restaurant tables, event badges and product manuals. And because the short link sits in front of the destination, you can change where a printed QR points without ever reprinting it.
Measurement is what separates a real link-management platform from a throwaway shortener. The built-in analytics dashboard reports total clicks and unique visitors, then breaks engagement down by country, device type (mobile, tablet, desktop), browser, operating system and referring source. A day-by-day timeline shows momentum so you can see exactly when a campaign caught fire.
These insights let you compare channels, prove ROI, identify your best-performing content and optimise future campaigns. Combine analytics with UTM tags and you get end-to-end attribution: from the platform a click came from, all the way to the conversion in your own analytics suite.
UTM parameters are small tags appended to a URL — utm_source, utm_medium, utm_campaign, utm_term and utm_content — that tell analytics tools where a visitor came from and which campaign sent them. The built-in UTM builder lets you add these tags before shortening, so the short link carries clean, consistent attribution every time it is clicked.
Using UTMs with short links gives you the best of both worlds: a tidy, shareable link on the outside and rich, structured campaign data on the inside. Standardising your UTM naming across the team keeps your reports clean and your channel comparisons honest.
Shorten, brand and track every campaign link across email, social, ads and print with full UTM attribution.
Give creators clean, branded links and per-link analytics so you can measure exactly who drives clicks and sales.
Cloak long affiliate URLs behind tidy, trustworthy short links and monitor click-through on every placement.
Fit links inside bios and posts, make them memorable, and see which platforms send the most traffic.
Replace bulky tracking URLs with neat short links that boost deliverability and reveal click engagement.
Manage links for many clients, export reports, and present branded links that reinforce each brand.
Automate link and QR creation through the API for onboarding emails, docs, referrals and in-app sharing.
Put scannable QR codes on physical products and update their destination any time without reprinting.
Every URL is analysed for phishing signals, typosquatting and homograph (look-alike) domains before it is shortened, with a 0–100 trust score and an A–F grade.
Links using javascript:, data:, vbscript: and other unsafe schemes are rejected outright to prevent XSS and open-redirect abuse.
Add a password to any link so only people with the access code can reach the destination — ideal for sensitive or gated content.
Set an expiration date, or cap a link to a single click, so temporary links cannot be reused or shared beyond their purpose.
Your link library lives in your own browser. Nothing is uploaded to create a link, and you control what you keep, export or delete.
The engine flags destinations that themselves carry redirect parameters, so you are never tricked into shortening a chained redirect.
A compact URL that redirects to a longer destination address.
The unique part of a short link after the domain, e.g. the “summer-sale” in omni.li/summer-sale.
A human-readable slug you choose yourself instead of a random code.
A short link that uses your own or a sub-brand domain to build trust and recognition.
The HTTP response that sends a browser from the short link to the destination — 301 permanent, 302 temporary.
Tags added to a URL (source, medium, campaign, term, content) that attribute traffic in analytics.
The number of distinct visitors who clicked, as opposed to total raw clicks.
The website or app a click came from, such as instagram.com or a direct visit.
A scannable 2-D barcode that encodes the short link for use in print and on screens.
When a destination URL breaks over time; short links let you re-point the destination to fix it.